Social collaboration in the Digital Age
[...]Businesses see the benefits of social collaboration technologies and are looking to use them more, but there’s still a lot of room for improvement.[...]
In their last study, Avanade, a Microsoft-focused IT consultancy firm claims thaty most companies are looking favorably into the adoption of a Social Network. Problem is, they lack the culture that fully supports its adoption, and therefore fail to get most of the value it could bring in the organisation.
Social collaboration is about methods and practices that foster exchange, sharing of information, collaborative work and working together, all of which can be difficult to reach if the organisation is too vertical, too compartmentalized. Mostly, adopting a collaborative culture is about communication. traditional resistance points are of course any cultural bias that favors information retention, like internal competition. It is also about understanding that the overall group performance is greater than the sum of its individual performances.
Hence the need to develop not so much the engagement, but rather the feeling of belonging. And nobody belongs to a company, butu we all belong to communities. So in the end, leveraging on Social Networks, is about leveraging on the power of your internal communities.
This in turn allows the organisation to become a social node, a point of convergence and creation of information and contents. Business, Marketing, Future trends, products and services upgrades... plugging an organisation to its many stakeholders' voices and sharing with them is a source of valuable information, that should be transformed into tomorrow's innovations.
So, are your ready to get the most of your communities?
